What can cider learn from wine? The French got it right three hundred years ago when they started defining style by geography. It can forever limit your competition, says Gregory Hall of Virtue Cider in this informative podcast.
"If we are smart collectively, we talk about terroir and provenance. There is a regional difference between ciders from the Great Lakes and ciders from the Northeast owing to weather and the quality of the fruit."
But, what is American style cider?
“American cider should have an American taste to it,” says American cider pioneer Nat West. “I’m not defining what an American taste is, but an American taste is not English, it is not French. If you’re trying to create a style or a culture, don’t use other existing styles as your reference point. Look at what you have on hand here, and what people here are already used to and accustomed to. No one is accustomed to drinking French and English cider — no one has any idea what English cider is.”