"Imagine that you suddenly discover your wine is made from grape juice that has been reduced to a concentrate before shipping, and then reconstituted with water. After that, more water has been added, then to stop it tasting so watery, it has been pumped full of sugar, artificial sweeteners, artificial colouring and lots of chemicals, until a mere 30-40% of your ‘wine’ is grape juice."
Doesn’t sound so appealing now, does it? But switch grapes for apples, and this is how much commercial cider is made, writes Pete Brown, co-author of World's Best Ciders.
The launch of Weston's Caple Rd Dry is their second canned cider coming a year after launching Caple Rd in cans. It is positioned as “UK's first ever craft cider in a can” to take advantage of the growing interest in buying canned ‘craft’ beers in UK pubs.
If you're thinking about canning, especially for the US market - where it's a popular format - We Can Solutions is a mobile canning operation that may be worth investigating.