"Why is one cider-maker sparkling with success, whilst another is scraping the barrel for survival? Their fortunes reveal not just what's changing in cider, but in tastes and fashions" writes the BBC.
The Shepton Mallet Cider Mill is closing, in part because today, supermarkets want more premium, artisan ciders, and only a few mass-produced brands at knock-down prices.
See, for example, what cider maker Bob Chaplin (who has more than 42 years’ experience and who used to work for the Shepton Mallet Cider Mill) is making at Copse House Cider.
One takeaway for hopeful craft cider producers is to pay attention to your branding and packaging - as Copse House has with help from Distil Studio. Tesco now stocks 60% more varieties than it did in 2001. Standing out is key to generating consumer trial.
For a primer on copy and packaging, Catherine Moran's podcast episode "Packaging Hacks for Busy Food and Drink Producers" is chock-full of helpful reminders.