The recent merger of AB InBev (Budweiser, Blue Moon, and many others) and SABMiller (Miller, Coors, and many others) may lead to one company dominating nearly 90 percent of the distribution channel.
There's a growing worry that distributors (who rely on the "Big Beer" brand sales to create the majority of their revenues) will now have even less incentive to promote regional breweries and cideries.
So local agribusinesses and beverage makers have been working together to support each other and fight for their interests.
Rule #1: They're cider makers, not brewers and other helpful tips to avoid looking like a cider newbie, from Outside Magazine.
Rule #2: Stop calling it "Hard Cider" and everything else you need to know as an american discovering cider, from SF Gate.