Consider these five themed gifts for the cider lovers on your holiday list:
For the technocrat: 33 Books Cider Tasting Journal's flavor wheel and note-taking guide help quickly recall a cider's unique flavor long after consumption.
For the artist: Cider Mill and Press Prints on Etsy decorate a home or office while putting interests on display.
For the bartender wannabe: 6 Types of Cider Glassware to accompany a variety of pourings.
For the cook: Flour Sack Dish Towels hand-printed using non-toxic water-based inks made by Kei and Molly Textiles in Albuquerque, NM.
For the one who has it all: Monthly Cider Shipments directly from the orchard. There are more than 500 cider producers in the US today, but many didn't have distribution outside their local area, until now.
Compared to Champagne, fine ciders are more affordable at around $18 to $25 a bottle. They are also lower in alcohol and typically made with apples from small, family-run orchards (whereas commercial Champagne brands in those price points tend to buy in bulk fruit.)
You'll need to modify your cider labels to make them legally compliant for export to the USA. While that usually involves little more than spelling "sulfites" correctly <wink> and adding government-mandated health warnings, it's perhaps also an opportunity to revisit your design.
As this Forbes article points out, "a carefully crafted label can make us think the bottle is way more expensive than it is, and it can boost our enjoyment of the the wine itself."
For a deeper look at influences on wine buying at shelf (which are helpful in marketing cider) download this study by wine consultant Paul Rickett entitled Its All About Trust highlighting the importance of store staff recommendations + signage and labeling.